The Best 3 Tips on How to Start a Business Website
If you don't know how to start a business website, or you feel overwhelmed just thinking about it, we bring you three easy tips you can use.
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How To Start a Business Website in 3 Easy Steps
In today's world, if your business doesn't have a website, it doesn't exist. The easiest way to be found is through the Internet.
Just think about how many things you searched today.
Not only are you missing out on attracting more clients, but you're also missing out on building credibility! 84% of consumers believe having a website makes you look more credible. More and more, people want to buy from businesses they trust, which could be the first step in building that trust.
Are you ready to learn how to build a business website?
Step #1: Buy Your Domain and CMS
One of the reasons why having a website is important is because your business becomes searchable. So, buying a domain should be the first thing you do.
You can get a domain for as low as $2-$20 annually from providers like GoDaddy.com. When you buy your domain, we recommend you use .com for your domain, as this makes you look more authoritative and reputable.
If you're sitting there feeling overwhelmed at the thought of building a website, don't be! Thanks to Content Management Systems (CMS), this task is a piece of cake. A CMS is a software application that lets you design a website without having to code.
While there are many different CMS options, WordPress is the most widely used because it is the most diverse, users have more control, and it’s great for SEO.
However, there are some other options.
If you're a service-based business, sites like Wix and Squarespace are a great fit. On the other hand, if you're a product-based business, a platform like Shopify will be the best for you.
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Step #2: Create Your Pages
When it comes to building a business website, you absolutely need to include these pages:
These pages will contribute to telling who you are as a brand and what you have to offer your target audience.
People want to find their information quickly (in three clicks or less), and more often than not, these will answer most of your audience's questions.
If you feel overwhelmed at the thought of writing all these pages, you might want to consider hiring a professional copywriter. They know how to write copy that will convert, and they'll also be able to implement SEO on your landing pages organically.
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Step 3: Design and Promote
Learning how to start a business website—the DIY way— also means designing it yourself.
A time-savvy business owner has someone else design their website while another professional works on your copy.
Hiring a professional for your website design is unbelievably essential: 75% of people judge a website's credibility solely on how it looks, so it's worth thinking about the aesthetics and user-friendliness.
If design and copy are being done all at once, use this time to create social media accounts with a handle that matches your domain name.
The colors and fonts for your social media templates should also match the website design. Greater cohesion will make you look more reputable and trustworthy. And it will help you build a recognizable brand.
You should consider creating a temporary landing page while your website is under construction. A system like Flodesk or Mailchimp makes this easy with pre-made templates, and sometimes even copy! This way, you can build some hype around your company and begin building your presence online. This also allows your company to collect emails so you easily promote your website, service, or products before your big website launch!
For example, a restaurant might offer email subscribers 10% off their next meal, and an online fitness coach can provide a free eBook on nutrition.
Do you need more information about how to start a business website? Let's talk design during your first FREE consultation.