Your website is one of the most important parts of your online presence, which is why it's so vital that it's done the right way. According to research from Stanford, judgments on a company's credibility are 75% based on the company's website design.
Your website is the first impression customers will have of your brand and helps nurture potential customers into paying customers. You can't afford to have a poorly designed website that doesn't convey the message you need or push customers away because of its functionality. In this article, we'll explain why good web design is important and why you need it.
Impacts Your Search Engine Optimization
Search engine optimization involves taking the time to improve the quality of your website traffic from search engines when people search for products or services, just like yours. It's so essential to get it right, especially because 68% of online experiences begin with a search engine. As Google actively updates its algorithm from time to time, it's hard to keep up with the changes. There are many factors that play into your search engine optimization efforts, but a website's user experience is a large part of that effort.
Good web design helps you rank higher because you have a better chance of being found on search engines. One significant factor of ranking well is to create a responsive web design that is easy for customers to use. Poorly designed websites don't always support mobile users and can affect your search engine ranking as well as conversion rates.
Increases Customer Conversion
When a business or brand has a well-designed website, it becomes easier to increase the number of conversions. This is due to the fact that the customers are led to what they need, instead of becoming distracted by a poor design or following a broken link. Whether it's for purchasing, subscribing, or sharing your content, good web design helps customers smoothly navigate your website.
Builds Your Brand Image
When a potential customer visits your website, they will immediately judge your business. It takes about 0.5 seconds for users to form an opinion about your website and company, and that determines whether they'll continue browsing or leave. If it's outdated, takes too long to load, or has a design that doesn't match your brand's reputation, they'll leave your page.
The way you design your website needs to match the message you want to convey to your customers. Good web design helps build a brand image for your company and establishes yourself as a credible business.
When designing, take into consideration what makes your business different from competitors. If you can do that, you can use it as an advantage in creating a well-designed website that sets you apart from the pack!
Stand Out From Competitors
There are many businesses that have well-designed websites. To be unique, you need a website that stands out from your competitors. A great way to do so is by having an interactive and personalized web design. By making an excellent first impression with customers through your website, they will immediately recognize your brand when they see it.
Remember: Good web design isn't just about getting all the functionality in place or having a very creative web design, but it's how everything works together to ensure smooth navigation for customers. It should convey your company image and message in a positive way while giving customers what they want in an easy way. It's clear why good web design is important and why you need it.
Ready To Build A Powerful Website?
Our team of marketing experts can help you maximize your brand's potential by creating a presence that will drive your business forward. Contact High Tide Creative today to get started with us – we would love to talk with you about how we can work together!
Tom Lewis, Partner | Creative Director
With over 20 plus years of award-winning advertising and design experience, Tom has spent much of his career working with a variety of companies throughout the southeast. His client list has included: UNC Lenoir Health Care, Hutchens Law Firm, Equifax, Georgia Pacific, Primerica Financial Services, Weyerhaeuser, The Atlanta Hawks, Randstad Staffing, Craven County Tourism, America Knits, Guardian Repellent, and The Shizzle Jerk Marinade.