Social Media Marketing: The Secret to Success in a Post-Pandemic World
Marketing may be the last thing on your mind in a post-pandemic world. Many businesses have had to buckle down and focus only on essential costs to make it through the COVID-19 lockdowns and quarantines. Cutting the marketing budget might feel like the only way to stay afloat. However, social media marketing is an affordable and effective way to promote your business or product with a minimal budget.
What is Social Media Marketing?
Social media marketing involves the use of social media platforms—such as Instagram, Facebook, or TikTok—to promote a business, product, or service in order to increase overall sales and audience reach.
Businesses can choose to use the affordable paid advertising options to market their product or service, or they can utilize the free posting options each platform has to offer. By making daily feed posts and frequently updating stories on social media platforms, businesses with a prominent brand personality can form a meaningful relationship with their targeted audiences.
What Defines Success in a Post-Pandemic World?
Surviving the pandemic proved difficult for many businesses across the country. Statistics have shown that one-third of small businesses had closed down either temporarily or permanently at some point during the COVID-19 pandemic. One-third of small businesses are also facing mass labor shortages right now, with 40% of small businesses stating their labor costs have increased due to these shortages.
Success in a post-pandemic world involves surviving and keeping the business above water. Doing so isn’t easy in these times, but there are approaches a business can take to delegate funds effectively without having to take away from their business strategy. A successful business in a post-pandemic world must function efficiently. This involves focusing on important aspects of their business strategy that allows them to continue to profit, such as marketing.
The Benefits of Social Media Marketing After the Pandemic
Businesses have been forced to cut costs in any way they can, many of them choosing to eliminate or decrease their marketing budgets. Eliminating a marketing budget completely can be very detrimental to a business. Staying in touch with target audiences and customers becomes much more difficult, especially without an established client base.
Social media marketing is an excellent way to decrease a marketing budget while building a brand personality and staying connected with audiences. The inexpensive advertising options on social media platforms are excellent tools for businesses on a budget. Businesses can also choose to simply use the complimentary posting features on social media platforms for marketing purposes.
Forming a Social Media Marketing Strategy
Working with a social media marketing specialist is an excellent way to master the art of marketing on social media platforms. Although it is possible to take charge of forming a social media marketing strategy on your own, it can be challenging to navigate the ever-changing algorithms that stimulate your brand’s visibility.
Social media marketing specialists can help familiarize businesses with effective posting and search engine optimization techniques, usually for a reasonable fee. The benefits of social media marketing are countless, and businesses should take advantage of this affordable marketing strategy now in order to succeed in a post-pandemic world.
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Tom Lewis, Partner | Creative Director
With over 20 plus years of award-winning advertising and design experience, Tom has spent much of his career working with a variety of companies throughout the southeast. His client list has included: UNC Lenoir Health Care, Hutchens Law Firm, Equifax, Georgia Pacific, Primerica Financial Services, Weyerhaeuser, The Atlanta Hawks, Randstad Staffing, Craven County Tourism, America Knits, Guardian Repellent, and The Shizzle Jerk Marinade.