As a business owner, you know that it’s important to adapt to changes in technology. Video marketing has become more popular to the point that it’s unavoidable. The statistics on video marketing speak for themselves.
As technology continues to evolve, it seems only fitting that video has become one of the most powerful mediums for marketing.
If you’re looking to scale your business this quarter, videos may be your critical missing ingredient. If you still need some convincing, take a look at these statistics.
4 Statistics on Video Marketing That Proves Your Biz Needs It
By now, every social media platform has added the ability to create, consume, and share video content.
So why are we seeing so many platforms integrating video in 2021? There’s only one reason:
Tik Tok.
Tik Tok is exclusively based on videos. Over the past couple of years, this platform has breathed new life into the idea of video content marketing. Not only was it the most downloaded app in 2020, but it also has 100 million monthly active users in the United States, according to Hootsuite.
But whether you want to post on Tik Tok, Instagram Reels, or YouTube, here are a few things to consider when creating video content.
1. Blog posts containing a video have a 53x higher chance of ranking on the first page of Google
Do you use blogs to bring people to your website? If so, did you know that adding a video to that blog can improve your ranking?
It may sound like double the work but incorporating video content is simple if you have already started creating blog content. Just repurpose your blog into video scripts for YouTube and TikTok videos!
Plus, audiences are 10x more likely to engage with video content than posts that rely solely on text.
How’s that for a video marketing statistic?
Once you create that video, simply embed it back into the original blog post. This will improve your SEO, giving you that 53x higher chance of getting on Google’s front page!
Alternatively, a YouTube video can be repurposed into a blog post (so long as you have a script). Plus, having a written version of your content can help reach hard-of-hearing users.
2. 54% of consumers would like to see video content from the brands they support
It’s 2021. Nowadays, people want to support and buy from other people. That’s another reason why Tik Tok content creators are doing so well.
53% of consumers want to see video content from brands they support. This goes to show that putting a face to the product or the company can be really beneficial. It’s certainly why we’ve seen an increase in video marketing on social media.
To add more video content, business owners can utilize personal video content marketing. Yes, that means showing up in front of the camera and spilling your expertise or showing off your product.
If that’s not your thing, hiring influencers is the next best bet. Influencer marketing campaigns are a billion-dollar industry, increasing in 2020, with expectations to grow significantly through 2021.
3. 86% of businesses depend on video as a marketing tool
You read that right. Only 14% of business owners are not using video to increase revenue (Wyzowl, 2021).
Imagine being a part of that statistic!
If you’re trying to grow your business, video is not something you should shy away from. If you haven’t started using video content for marketing yet, you’re already behind 86% of your competition.
Don’t get left behind!
4. People spend 40 minutes watching video content every day
This video marketing statistic accounts for the average viewing time of adults in the U.S for all age groups.
Unsurprisingly, when broken down further, 18-34-year-olds watch the most video content daily, coming in at 105 minutes.
These tech-driven shifts have changed the way we connect, come together, and consume content. If you’re feeling behind your competition, simply adding video into your marketing regime can change your entire game.
Nervous about getting started? We’ll walk you through it during your FREE social media evaluation.
Tom Lewis, Partner | Creative Director
With over 20 plus years of award-winning advertising and design experience, Tom has spent much of his career working with a variety of companies throughout the southeast. His client list has included: UNC Lenoir Health Care, Hutchens Law Firm, Equifax, Georgia Pacific, Primerica Financial Services, Weyerhaeuser, The Atlanta Hawks, Randstad Staffing, Craven County Tourism, America Knits, Guardian Repellent, and The Shizzle Jerk Marinade.