Strategy Our team will get to know your business, your products and your company culture, as well as your personal preferences, before crafting a campaign that effectively conveys the uniqueness and value of your organization. Great work comes from a disciplined sales story, understanding positioning and building customer trust.
Strong media planning goes far beyond reach and frequency. In today’s tough economy, we use media creatively to position messaging to just the right targets. Our crew finesses interactive media as easily as traditional advertising, using tactics like social and viral marketing, all with an eye to maximizing return on investment.
Work can’t sell if it never gets noticed. High Tide knows how to break through the clutter with original ideas that command mindshare. A great company also needs a compelling brand and message to compete in today’s competitive marketplace. We help you develop the necessary tools to tell your story.
All public relations efforts begin with a strategic plan of action encompassing discovery, goals/objectives, communication development, execution, feedback, and reporting. The most import aspect of the plan is to know what you want the plan to accomplish. What will success look like?
We offer a full range of website development services, from planning, design, and testing, all the way through the final launch process. We build websites using the WordPress and Wix platforms to work seamlessly on mobile and all viewing platforms. In addition, we support our web efforts with digital services and have concluded that digital ads are an effective way to build brand awareness for target segments that have an interest in a specific product or service. We typically manage multiple digital campaigns at once. These campaigns include retargeting ads, behavior ads, geofencing ads, video placement on YouTube and Google partner pages, and Google AdWords. LEARN MORE
Content is king on social media and quality is more important than quantity. We use Facebook Business Manager to develop all paid advertising for FB and Instagram. For clients that use us for organic social media purposes, we have content calendars we use as a guideline for monthly posts. LEARN MORE