High Tide Creative was established in 2008 by Todd Willis, Tom Lewis, and Kim Kruger and the agency quickly gained recognition as one of the top firms in eastern NC, proudly serving numerous companies throughout the southeast and beyond. Our philosophy is simple – serve our clients with integrity and do work that gets results.
5 Reasons To Partner With Us
A Unique Business Model:Our business model is built around a highly experienced executive staff with a skillset that forms the foundation of a full-service agency. We also utilize remote team members, and partnerships with specialized resources, so we can easily expand in size as client needs expand. This allows us to deliver more value than larger agencies.
You work with the “A” team:In many cases, working with larger agencies means your organization gets paired up with junior level staff. Our clients work directly with our executive staff – there are no junior level team members involved in your marketing efforts.
We specialize in several areas:For those clients looking to partner with an agency that has vast knowledge in their particular business category, HTC has specialized experience in travel & tourism, health care, law firms, and master-planned communities. We offer comprehensive insight and experience that will give you an advantage over your completion.
You get Results: We first seek to understand your challenges and then devise a plan of action that delivers results. Our mission is to deliver a solid return on your investment and exceed your business goals. Monthly metrics are provided to all AOR clients tracking results.
90 years of Marketing Experience: The three owners of our agency have a combined total of 90 years of advertising and marketing experience. The end result for our clients is a wealth of knowledge and a proven track record of results.
Get in touch with our agency and we’ll come to meet with you to learn more – it’s on us!
Ad agencies aren’t “one size fits all” and choosing one that fits is an important determination. High Tide Creative is a small agency by design, but our core team is comprised of long-time advertising and marketing experts with extensive experience in large, competitive markets like Atlanta, Charlotte, and Minneapolis. Working in these cities has also allowed us to build an exceptional roster of specialized talent for those times when additional firepower is needed. This business model gives us unlimited flexibility to serve our clients in ways that best suit their needs. Our approach is strategic, with defined objectives and a plan of action. We become an extension of your company and measure our success by your results.
Strategy Our team will get to know your business, your products and your company culture, as well as your personal preferences, before crafting a campaign that effectively conveys the uniqueness and value of your organization. Great work comes from a disciplined sales story, understanding positioning and building customer trust.
Strong media planning goes far beyond reach and frequency. In today’s tough economy, we use media creatively to position messaging to just the right targets. Our crew finesses interactive media as easily as traditional advertising, using tactics like social and viral marketing, all with an eye to maximizing return on investment.
Work can’t sell if it never gets noticed. High Tide knows how to break through the clutter with original ideas that command mindshare. A great company also needs a compelling brand and message to compete in today’s competitive marketplace. We help you develop the necessary tools to tell your story.
All public relation efforts begin with a strategic plan of action encompassing discovery, goals/objectives, communication development, execution, feedback, and reporting. The most import aspect of the plan is to know what you want the plan to accomplish. What will success look like?
We have concluded that digital ads are an effective way to build brand awareness for target segments that have an interest in a specific product or service. We typically manage multiple digital campaigns at once. These campaigns include retargeting ads, behavior ads, geo-fencing ads, video placement on YouTube and Google partner pages, and Google AdWords.
Content is king on social media and quality is more important than quantity. We use Facebook Business Manager to develop all paid advertising for FB and Instagram. For clients that use us for organic social media purposes, we have content calendars we use as a guideline for monthly posts.