The Pragmatic Marketing Framework is a step-by-step guide used by product managers and marketers. It's a fine-tuned outline that helps brands create and market products or services that meet the specific needs of target customers.
This framework aims to make the process from "Big Idea" to "Record Profits" as easy as possible. It helps us create a practical and realistic strategy to bring your company revenue within the first year by considering the market's constraints and opportunities.
For example, High Tide Creative uses it to provide our clients with a set of steps and tools, such as Done-For-You:
● Market research
● Customer segmentation
● Marketing campaign
Basically, we'll create a roadmap that helps you figure out who your customers are, what they want, and how to reach them.
What’s Pragmatic Mean?
First of all, let's define pragmatic.
Pragmatic means practical and focused on reaching a goal or solving a problem. It can also refer to being realistic and not just based on ideals or theories.
Basically, it's a strategy
What is Pragmatic Marketing?
Pragmatic Marketing means creating a marketing strategy for your product or service without all the guesswork. While no marketing plan can give you 100% guarantees, this practical approach means you actually researched and understand the needs and wants of specific target customers.
When you take the time to listen to what your customers want or need, you'll have a better idea of how to effectively sell them your product or service.
To understand what they want, it's crucial to diligently work your way through each step of the pragmatic marketing framework (we'll go over the specifics of that in a minute) and fill in all the blanks.
It's not a one-day process and takes weeks' worth of work. But the benefits are tenfold.
Benefits of Pragmatic Marketing
There are a bunch of benefits to using a pragmatic marketing approach. Let's look at them one by one:
It helps to identify target customers and their needs: By using market research, customer segmentation, and positioning, the Pragmatic Marketing Framework helps identify the target customers and their needs, wants, and pain points.
It helps to create effective marketing campaigns: Once you know these pain points, you can use storytelling to help show your target audience how your product/service can help them survive and thrive. Storytelling marketing can help to generate more leads and increase conversions, resulting in consistent sales.
It helps to align product development and business objectives: Of course, you want your company to have benefits, too. By aligning product development with the company's business objectives, the framework helps ensure that the product development efforts are focused on achieving the company's goals, which can result in consistent sales over time.
The Pragmatic Marketing Framework: How It Works
Now, onto how to actually start your pragmatic marketing process. At High Tide Creative, we use this methodology for every service we offer, from ad creation to website building.
This is why hiring one marketing company for all your needs is ideal. Because a freelance web designer's pragmatic approach might look different from your expert ad strategist's guidelines.
For example, your web designer might identify a different target audience than your ad strategist. And your ad strategist might suggest positioning your product through User Generated Content marketing, while your web designer thinks that organic How-To SEO content is the best way to convert your target audience.
Instead, hire one company to do all the research for you. That way, they can hand you a cohesive and strategic marketing plan.
Here's exactly how High Tide Creative uses this framework to help our clients secure consistent sales:
1. Identify the client's target customers.
We need to figure out who your customers are, what they need and want, and what their pain points are. We use tools like market research and customer segmentation to do this.
2. Create a product that meets those needs.
Once you know who your customers are and what they need, you can start fine-tuning your product/service that meets those needs.
3. Position your product.
If you already have a product or service, we'll help you brainstorm ideas to make it stand out from the competition. We consider things like your unique selling proposition, your competition, and your pricing strategy.
4. Create an effective marketing campaign.
The meat and potatoes define your company's success. You can't make sales if people don't know about your brand. And people won't know about your brand without getting the word out.
Here are some ways we market for our clients:
Looking for experts to hand you a step-by-step marketing plan? Tell us your vision for your company after your FREE Marketing Consultation!
About High Tide Creative
High Tide Creative is an award-winning agency that provides a full range of digital marketing and advertising solutions that include strategic planning, creative services, brand and logo development, media planning and placement, social media marketing, digital advertising, website development, search engine optimization, video production, public relations and more. Our client list has included: UNC Health Lenoir, Hutchens Law Firm, Equifax, Georgia Pacific, Citi Group, Weyerhaeuser, The Atlanta Hawks, Randstad Staffing, Craven County Tourism, America Knits, Guardian Repellent, and The Shizzle Jerk Marinade.