Tom Lewis
3 min
Local companies constantly praise Google Maps because they benefit from local SEO. But if you're a digital brand, do you need to know how to add your business in Google Map?
It's not the worst idea! Google Maps is just one more (crucial) step when setting up GMB. Google My Business (GMB) is a free tool that businesses can use to increase their front-page visibility on Google Search and Google Maps.
You’ll need a complete GMB listing if you want to improve your search results (whether local or online). Simply having this listing makes it more likely for your business to appear near the top of the search results when a customer searches for your business or a related keyword.
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Google Maps plays a crucial role in modern society. Remember back in the day when you had to print out MapQuest directions?
Now we can easily find and navigate destinations, discover new places, and plan trips with just a few clicks.
Plus, the real-time traffic information and the ability to find the fastest route help people save time and avoid traffic congestion.
Google Maps really just makes the world more accessible and connected.
Of course, if it weren't for all the tech-savvy business owners out there adding their businesses to Google Maps, we would all still be using Map Quest!
Even if you don't have a brick and mortar, adding your business here can help you gain traffic in other ways. It helps:
Increase visibility through improved Google search results (SEO).
Enhance features of your business by allowing photos, videos, and posts.
Get reviews from patrons to increase favorability and customer loyalty from happy customers.
Give real-time insights into how many people are searching for your business (or others like it) on a day-to-day basis.
Overall, having your business listed on Google Maps can help you attract more customers, increase your visibility and credibility, and get valuable insights about your business.
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To add your business to Google Maps, you will need to create a Google My Business listing. Here's how to add your business to Google Map:
Go to Google My Business website (https://www.google.com/business/) and sign in with your Google account. Click on the "Start now" button, and you will be prompted to enter the name of your business.
Once you have entered the name of your business, Google will search for existing listings that match. If it finds a match, you'll need to claim the listing. If it does not find a match, you'll have to create a new listing.
Complete the form with your business's information, including the business's physical address, phone number, and website.
You can also add categories and services, photos, videos, and other information that describes your business.
According to a Google study, businesses that have added photos to their Google My Business listing have seen an average increase of 42% in requests for driving directions to their location.
It also says that businesses with a complete Google My Business listing see an average increase of 35% in website clicks and a 29% increase in search results.
It's essential to ensure the information you provide is accurate and up to date, as that can increase your visibility and make it easier for customers to find your business.
About High Tide Creative
High Tide Creative is an award-winning agency that provides a full range of digital marketing and advertising solutions that include strategic planning, creative services, brand and logo development, media planning and placement, social media marketing, digital advertising, website development, search engine optimization, video production, public relations and more. Our client list has included: UNC Health Lenoir, Hutchens Law Firm, Equifax, Georgia Pacific, Citi Group, Weyerhaeuser, The Atlanta Hawks, Randstad Staffing, Craven County Tourism, America Knits, Guardian Repellent, and The Shizzle Jerk Marinade.