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HOME There's only one way to achieve extraordinary results. It takes a special synergy between a client and agency to get maximum results. We want to work with companies that are open to new ways of thinking, ones that will allow us to become strategic partners in the success of their businesses. We want the opportunity to share ideas, not just regarding advertising, but business in general. Our job is to do anything that will ensure the success of our clients and sometimes it's not in the form of an advertisement. ABOUT What We Believe High Tide Creative was born out of a mutual passion for the art form we call advertising. We believe that smart, creative marketing solutions, presented to the consumer at the right time and in the right way, will lead to real results. In fact, we don't present anything unless we are confident it will meet our clients' goals. Our philosophy is to understand and solve problems, and to be wise stewards of your marketing dollars in order to achieve maximum results in the marketplace. Our desire is to work with companies that are open to new ways of thinking-ones that will allow us to become strategic partners in the success of their businesses. That is, quite simply, how we work. What We Do When we say that High Tide Creative is a full-service advertising agency, we truly mean it. We are fully equipped to cover the full spectrum of advertising and marketing services, including research and strategic planning, print advertising, collateral development, broadcast, interactive solutions, environmental design, media planning and purchasing and more. And we don't stop with traditional media. Our job is to seek out the best results-oriented ideas that will ensure the success of our clients, and we realize that sometimes it may not be in the form of an advertisement. Who We Are High Tide Creative just happens to be located in the cozy coastal town of New Bern, NC. After all, we didn't want to sacrifice quality of life when comprehensive, cutting edge marketing solutions can come from anywhere. We're an experienced blend of creative minds that come from places like New York, Minneapolis, Atlanta, San Diego and Dallas-in addition to North Carolina. Offering you the insight and know-how of a big city agency, concentrated in a stress-free, stimulating environment. And really, we believe our people are, by far, our strongest asset. MANAGEMENT Management Team Todd Willis, President Some may say that Todd's 27 years in the advertising field working with various companies throughout North Carolina (including 11 years as Vice President for Littleton Advertising & Marketing in New Bern) makes him an advertising expert. Others would chalk it up to his past client roster which includes Grady White Boats, Lance Foods, Wakefield Plantation, Taberna, Global Transpark Region and Preston as well as numerous local and regional accounts. But those of us who know him realize it's his passion for the work that makes him a truly amazing and integral part of the advertising world. Just try beating him to work in the morning or leaving before him at night. We dare you. Tom Lewis, Creative Director / Vice President In his 17 years of professional advertising experience, Tom has not only worked with various companies around the southeast, but he also spent 5 years as Vice President and Design Director for Lewis and Son Design in Atlanta, GA, a company he ran with his father. What's just as incredible is his client list which includes everyone from Coca Cola, Equifax, Georgia Pacific, Citi Group, Sonic and McDonald's to The Atlanta Hawks, Randstad Staffing and numerous local accounts. And what you'll really notice about Tom is how much he loves what he does. Ask him about any element of his design and he has a reason for it being there. And without question, he'll talk about it with so much conviction, he'll help you realize it belongs there too. Kim Kruger, Media Director / Partner In the 7 years Kim has been working in the media field, she not only was responsible for strategic media campaigns for companies like Target, Sesame Street Live, General Growth Properties and other regional real estate accounts, but she also helped build several successful media departments for agencies in North Carolina. Yet, what really makes Kim a great media planner is her ability to see way beyond the traditional means of media planning, because her creative mind is what makes her an incredible asset to anyone who is fortunate enough to tap into it. STAFF Staff Members Todd Sturgell, Sr. Art Director / Copywriter Todd has more than an impressive resume. Sure, he spent the first 12 years of his advertising career with The Richards Group in Dallas, Texas, which is one of the most respected advertising agencies in America. And yes, he's worked with clients like The Home Depot, Red Lobster, Bahama Breeze Restaurants, H-E-B Grocery, Nokia, March of Dimes and numerous other clients both large and small. But he also has the unique capability to merge his incredible design and writing skills into one unbelievable package. And it's that ability that is truly impressive. Alicia Hawkins, Art Director During her 8 years in the advertising field, Alicia has carefully nurtured her abilities to see the big picture like those with twice her experience. She's worked for companies throughout North Carolina and for a client lineup that includes Kodak, Home Depot, Wakefield Development Co., Grubb Ventures, L.M. Sandler & Sons, and numerous local and regional accounts. Alicia's ability to wholeheartedly throw herself into developing her abilities and giving her clients ideas they love, continues to be every bit as strong as her incredible attitude and fun-loving personality. Jen Coleman, Media Supervisor During her 8+ years as a media buyer for agencies in West Virginia and North Carolina, Jen has built up an incredible amount of experience. For starters, she placed and purchased media for Subway restaurants for seven local markets in West Virginia and Ohio, and even got to meet Jared along the way. She has also planned media for clients like Hardee's and Mountain State Blue Cross/Blue Shield, along with numerous local and regional accounts. And while her experience basically speaks for itself, she also has the insight and understanding it takes to make things happen for her clients, which makes her an important part of the overall marketing process. Stephanie Frazer, Account Executive With over 8 years of experience in the advertising and marketing industry, Stephanie offers more than the high level of management and incredible organizational skills it takes to be a successful account executive. In fact, she also offers more than the knowledge it takes to work with creative teams to develop cost effective, results driven materials. Overall, she is quite simply fully dedicated to understanding her clients' businesses and developing marketing strategies specifically designed to exceed their goals and objectives. It's every bit as big of a job as it sounds, too. Fortunately, her passion and understanding have worked in the past for clients like L.M. Sandler & Sons (one of the largest developers in the US), Handcrafted Homes, Chesapeake Homes, Sears, GUND, Whitley Rodgman & Whitley, Craven Regional Medical Center and Coastal Radiology as well as several other regional accounts. Dawn Martin, Accounting Controller As a seasoned accounting controller, Dawn has over 25 years of accounting and management experience that is an incredible asset to both High Tide Creative and all of our clients. Prior to joining High Tide Creative, she was Vice President of Finance at Eastern Insulation Service in New Bern, NC, where she worked for 10 years and was responsible for the assets and finances of its seven corporations. That's the type of responsibility anyone could be proud of. Loyal Osterlund, Office Manager When it comes to possessing well-rounded abilities, Loyal is the image of a do-it-all type of guy. He has worked in various business endeavors for over 25 years including the ownership of two restaurants, and he has held various management positions in other fields as well. As the office manager for High Tide Creative, Loyal's talents are constantly being utilized well beyond the scope of a typical office manager. In fact, if you're lucky, you might even get to hear him play his bagpipes, which you may agree, is definitely way beyond the scope of a typical office manager. CLIENT TESTIMONIALS "From concept to creation, High Tide Creative worked diligently on the research, design and production of our project. Not only were they knowledgeable and patient in helping us find the right solution, their team delivered a top-notch product. And they are incredibly professional!!" Florence Brewer Coldwell Banker Willis-Smith "After interviewing and investigating a variety of companies to build our site and build and execute our creative strategy, High Tide was the only possible choice. Their combination of quality work, quality communication, and quality people has dramatically enhanced our partnership and our ability to sell homes." Tom Cloos The Villages at Red Bridge "Simply put, High Tide Creative brought Colonial Place Condominiums more interest to the table than ever imagined possible. Creativity and design at its finest!" David B. Blythe Colonial Place Condominiums SERVICES Creative o Corporate Identity Packages o Print Advertising o Broadcast Advertising o Outdoor Advertising o Collateral o Direct Mail o Catalogs o Environmental Design o Promotions Marketing o Consulting o Market Research o Strategies and Marketing Plans Media o Strategic Media Plans o Market Analysis o Competitive Analysis o Print, Broadcast, Outdoor, Internet and Non-traditional Media Placement o Negotiating Added Value o Post Analysis Interactive o Website Design and Development o Reliable and Secure Hosting o Simple Updating Tools o Database Programming and Maintenance o E-mail Marketing o Tracking and Reporting Tools o E-commerce Support o Custom Installations (Tradeshows, Kiosks) Public Relations o Public Relations Strategy o Consulting o Media Relations, Community Relations o News Release Writing and Distribution o Article Pitching and Placement o Online News Distribution, Syndication o Search Engine News Placement o Press Kit, Web Newsroom Production o Event Planning and Hosting o News Monitoring and Clipping PORTFOLIO Identity Client Hawkins Apparel Group Assignment Corporate identity Awards Bronze ADDY Client Half Time Pub & Grub Assignment Corporate identity Client GS Carolina Assignment Corporate identity Awards Stars Client Wakefield Development Company Assignment Corporate identity Side Note Logo created by one of our staff members while at Littleton Advertising Client Bahama Breeze Restaurant chain Assignment Corporate identity Side Note Logo created by one of our staff members while at The Richards Group Client J.B. Vandiford Electric Assignment Corporate identity Awards Bronze ADDY Client Kistler Rod Company Assignment Corporate identity Side Note Proposed Client Atlanta Rolling Hawks Assignment Corporate identity Client Sea Horse Renovations Assignment Corporate identity Awards Logo Lounge Volume 1 Client Pride One Development Assignment Corporate identity Client Willing Learner Assignment Corporate identity Awards Logo Lounge Volume 1 Client Primerica Financial Services Assignment Logo for C.A.S.A. Legacy Golf Classic Collateral Client Net Effect Assignment Corporate collateral Client Foscoe Companies Assignment Print collateral for Echota Development Awards Gold ADDY, Silver Summit Client Coca Cola Assignment Tae Tea merchandise catalog Client Worldcom Assignment Corporate collateral Client Certegy Assignment Annual report Client Randstad Staffing Assignment Corporate standards kit Client Travelers Group Assignment Financial Supplement Client West Georgia National Bank Assignment Annual Report Ads Client West Side Furnishings Assignment Print ad campaign Awards Bronze ADDY Headlines Bed ad: "Makes for unusual pillow talk" Table ad: "My how the tables have turned" Sofa ad: "A couch potato's dream" Client Equifax Assignment Print ad for "Lifestyle Selector" product Client The Home Depot Assignment National Print ad Side note Ad created by one of our staff members while at The Richards Group Headline "'Uncle.' The Rigid Robo-Grip II. Two hundred times more torque than its pint-sized predecessor." Client Sewell Assignment Print ad Side note Ad created by one of our staff members while at The Richards Group Client Bahama Breeze Assignment Billboard campaign Side note Billboards created by one of our staff members while at The Richards Group Client Nokia Assignment Sponsor ad for Verizon Byron Nelson Classic Side note Ad created by one of our staff members while at The Richards Group Headline "A few helpful numbers from Nokia" (Duncanville Chainsaw Center, Lone Star Scuba, Jim's Trophy Shop, Practice Tee Golf Center) Client Pride One Development Assignment Print ad campaign for Olde Towne (proposed) Headlines Golf ad: "Giving a new meaning to chip off the old block" Pool ad: "Finally a water hazard that doesn't obstruct play" Dining ad: "Finding a sweet spot has never been easier" Client PSE Archery Assignment Print ad (proposed) Headline "We can't help you find his bedroom, but we can get him to your kitchen." Web Client Colonial Place Condominiums Assignment Website URL www.ColonialPlaceNB.com Client Mike Maher Construction Assignment Website URL www.HomesByMaher.com Client GS Carolina Assignment Website for Edenmoor community URL www.Edenmoor.com Client K. Hovnanian Homes Assignment Website for New Home 101 URL www.NewHome101.com Client GS Carolina Assignment Website for Millbridge community URL www.MillbridgeNC.com Client The Villages at Red Bridge Assignment Website URL www.RedBridgeNC.com Client Massey Assignment Website URL www.MasseySC.com Client Ross & Associates Assignment Website URL www.Looking4RealEstate.org Exhibit Client GS Carolina Assignment Information center displays for Amberly Awards Silver ADDY, Stars Client Primerica Financial Services Assignment Exhibit displays Client GS Carolina Assignment Information center displays Broadcast Client Half Time Pub & Grub Assignment Radio Commercial Titles Onion rings Summer Favorite sport Big game Miscellaneous Client High Tide Creative Assignment T-shirt series for the City of New Bern Client Jazz Preservation Society of New Bern Assignment Event poster series Client Primerica Financial Services Assignment Event poster CASE STUDIES Actions speak louder than words. Therefore, select one or more of the following case studies for the facts and figures regarding some of our more recent campaigns. The Villages at Red Bridge Half Time Pub & Grub Edenmoor HELP TOPICS Experiential Marketing (Posted 1/28) How to Get Customers to Sense, Feel, Think, Act, Relate For some, Experiential Marketing is a revolutionary concept that allows marketers to move beyond the traditional "feature and benefit" approach... more Brand Positioning (Posted 1/15) Thinking about the Customer Al Ries and Jack Trout first coined the term "Positioning" more than thirty years ago. Despite the passage of time, this concept continues to shape marketing... more NEWS RELEASES April 29, 2008 - High Tide Creative Receives 3 Summit Awards April 2, 2008 - High Tide Creative Receives 9 MAME Awards March 12, 2008 - Advertising Agency High Tide Creative Hires Account Executive March 4, 2008 - High Tide Creative Wins ADDY Awards October 17, 2007 - Advertising Agency High Tide Creative Hires Senior Art Director October 16, 2007 - High Tide Creative Continues Growth with Addition of Second Art Director October 10, 2007 - High Tide Creative Hires Art Director May 8, 2007 - High Tide Creative Expands Interactive Division, Names Interactive Director March 28, 2007 - High Tide Creative Hires Accounting Controller October 16, 2006 - High Tide Creative Adds Richards October 3, 2006 - High Tide Creative Hires Coleman September 18, 2006 - New Advertising Agency High Tide Creative Sets Sail CLIENT AREA Use this password protected portion of our website to review past and/or present work. And please don't hesitate to phone or e-mail if you need help accessing your files. CONTACT High Tide Creative 245 Craven Street New Bern, NC 28560 P: 252.671.7087 F: 252.638.5117 EMPLOYMENT We are always interested in talented individuals. Please attach a PDF of your resume and portfolio and send it to tom@hightidecreative.com.