New Bern, NC: High Tide Creative (HTC), one of eastern North Carolina’s top advertising and marketing firms, was recently selected by Facebook to be a Marketing Partner based on the successful results of their marketing campaigns developed in Facebook Business Manager. Because of these efforts, the agency was invited to attend a special event held in Chicago on August 15, 2019 to learn more about the application and the new tools available for marketers.
Alicia Hawkins, the agency’s Digital Media Director, attended the event and had the opportunity to meet some of Facebooks top developers and spend time with other marketers from around the country. “ Facebook Business Manager allows you to get very detailed when it comes to defining your target audience. You can set your budget and the application will allocate those funds across multiple platforms giving you the most bang for your buck. You also have numerous options for setting up your ad, which gives you flexibility that’s perfectly aligned for your specific marketing goals,” said Alicia.
A few interesting statistics that stood out in the meeting:
People are using mobile devices more than they are using TVs to view content now
Our eyes are drawn to movement – video holds attention 5x more than stills
Every day we scroll through 360ft of content in feed (that’s equal to the height of the Statue of Liberty)
It’s harder to reach people with TV alone (3x more spots are required in order to reach 80% of the audience vs. 10 years ago)
High Tide was honored to be selected to attend this event and looks forward to utilizing the information and new tools offered by Facebook for their clients.
About High Tide Creative
High Tide Creative is a full-service advertising, marketing, and consulting firm that provides a high level of expertise and strives to produce the most effective, results-oriented advertising and marketing solutions. Their partners are comprised of seasoned industry professionals with extensive experience in marketing, media placement, and creative services and work with a network of industry professionals nationwide. The agency provides complete marketing, media, creative, and website services. High Tide Creative's corporate office is located in New Bern, NC. For more information, please visit HighTideCreative.com.