Utilize Facebook Business manager to post ads and study your target audience:

Back in the old days (just a few years ago!) social media advertising basically meant making a post on Facebook in hopes that consumers would like it, share it, or make a comment. Today you have to be well rounded and also have a presence on LinkedIn, Twitter, Pinterest, YouTube, etc., but the real game-changer in social media marketing Facebook Business Manager. This application within Facebook opens up a whole new world when it comes to posting your ads and studying your target audience. Business manager gives you infinite tools and is one of the most effective ways to market in the social media space. 

Explore pay per click advertising:

Pay Per Click Advertising, also known as PPC Advertising, has been around for quite some time, but many companies fail to take advantage of its unique benefit. If your business is in a very competitive category, or a startup company, your listing will likely not come up on the first or second page of a search organically, which is a real disadvantage. PPC can best be defined as a way to buy visits to a specific website. Each time an ad is clicked a new visitor will be directed to your main web page – at a fair price. This is a great way for businesses to show up on the first page of a search and take advantage of web visits they would otherwise not receive.

Constantly Optimize User Experience:

Creating an engaging message that speaks to your target audience is only the first step to success in online marketing. It doesn’t matter how great your content is, it won’t drive conversions without incorporating positive a website user experience (UX) to go along with it. Make sure you’re constantly testing and optimizing the user experience to help drive your marketing goals. This includes improving site speed and navigation, ensuring your content is easy to consume on mobile devices, and more.

Create a Memorable Message:

There are only so many ways to directly promote your products and services through marketing. Sometimes it makes sense to stray away from your main marketing agenda to tell stories that make your brand more memorable, likable and relevant. The more creative you get telling your story, the more likely you’ll stand out and improve your brand’s image.

Make Performance Analysis an Ongoing Strategy: Seasoned marketers know the importance of performance analytics to help optimize their strategy. But waiting until the end of a marketing campaign to analyze and adjust is a big mistake, leaving you few options that will allow you to recover before it’s too late. Top marketers don’t rely on past performance to inform future efforts — they modify their campaigns in real-time based on the latest insights.