The Shizzle

The Shizzle Jerk Marinade was developed by Big & Fine Food Company out of Raleigh, NC and came to us with a mission… to create a new brand category with their jerk marinade and to develop a cult-like following of die-hard fans. We developed a Rastafarian character to represent the brand and a package design that would give their jerk marinate immediate credibility on store shelves. After one year the brand was welcomed by Publix Nationwide.
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High Tide Creative has been a crucial partner in the creation and evolution of the brand identity for ‘The Shizzle’ jerk marinade. We came to High Tide with a recipe idea, and they provided us the creativity, artistry and foresight to convert our concept into a 1st class brand. Their efforts positioned our start-up business to be welcomed onto the shelves of national retail chains immediately at product launch.

Austin Williams, Big & Fine Foods