High Tide Creative Honored with Multiple Industry Awards
Bridgeton, NC - High Tide Creative, a full-service advertising, marketing, and branding agency headquartered in Bridgeton, NC, announced today that it was honored with four Aster Awards. The Aster Awards is the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing, and communications. It is also one of the largest and most respected national/international competitions of its kind. This elite program has recognized outstanding healthcare professionals for excellence in advertising & marketing efforts for over 20 years.
The 2021 Aster Awards received entries from across the entire United States as well as abroad. All entries were reviewed by a panel of industry experts and scored on multiple criteria with a possibility of 100%. Participant’s entries compete against similar-sized organizations in their specific groups and categories.
All awards were issued for entries that received top marks from judges, placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal and execution.
“During these unprecedented times of Covid, this year’s competition was one of the most creative to date. With our new Covid category, there were many agencies and organizations that stepped up and offered incredible communications that were both informative and creative. We’ve all had Covid touch our lives and are looking forward to a much brighter future together. Our hats are off to everyone for amazing entries,” said Melinda Lucas, Aster Awards Program Coordinator.
High Tide Creative and UNC Lenoir Health Care brought home multiple awards in various categories. Those included Gold Awards for a UNC Lenoir Hospital Foundation fundraising mailer and for creative work related to three different billboards in the areas of bariatrics, sports medicine, and wellness programs. They were also awarded Silver Awards for a series of TV spots featuring UNC Lenoir’s cancer center, orthopedic facility, and overall brand, as well as a website for UNC Lenoir orthopedics.
“We are honored to receive recognition in what was one of the most competitive years in the history of the Aster Awards,” said Tom Lewis, Vice President and Creative Director at High Tide. “We bring great passion to our work, and it is gratifying to see that this passion came through in our creative projects. We are particularly grateful that the work that we have created with our long-time partner, UNC Lenoir Health Care, was so favorably recognized.”
High Tide Creative was established in 2008 and the agency quickly gained recognition as one of the top firms in eastern NC, proudly serving numerous companies throughout the southeast and beyond. High Tide Creative has specialized experience in the tourism, medical and legal industries, but has also done award-winning work in a variety of other market segments.
Winners in all categories are posted on the Aster Awards website at www.asterawards.com/winners.