Sportsman’s Toy Store
Half Time Pub
The Shizzle Jerk Marinade
New Bern, NC’s 300th Celebration

Testimonials

Austin Williams - Big & Fine Food Co.
“High Tide Creative has been a crucial partner in the creation and evolution of the brand identity for ‘The Shizzle’ jerk marinade. We came to High Tide with a recipe and an idea, and they provided the creativity, artistry and foresight to convert our concept into a 1st class brand...” More

Latest News

High Tide Creative Named Agency of Record for Hutchens, Senter, Kellam & Pettit, P.A.
New Bern, NC, February 14, 2013 – Hutchens, Senter, Kellam & Pettit, P.A., one of North Carolina’s leading full-service law firms, with offices in Fayetteville, Wilmington, and Charlotte, has named High Tide Creative of New Bern as their advertising agency of record. More

Help Topics

DIY Advertising vs. Hiring an Ad Agency
If you’re an owner of a small, local business, you probably have to watch every dime. Maybe you think that using an advertising agency to promote your business is a luxury you simply can’t afford. Maybe you need to reexamine your thinking. More

CASE STUDIES

SPORTSMAN’S TOY STORE

Help an established outdoor store change their name and increase brand awareness at the same time

The Challenge

When we first presented to Sportsman’s Toy Store, it was doing business as “Field & Stream” Sports. After reviewing our creative strategy, the owner started seeing his company as a real brand for the first time. Prior to our involvement, the client had been questioning their website and online strategy, which had become an issue with Field & Stream Magazine, the popular outdoor publication. After a quick meeting with a copyright lawyer, the challenge became clear: how do you change the name of an established business into an opportunity for growth, instead of a sales and public-relations disaster?

The Solution

We decided that the best way to get over any negativity associated with the name change was to involve consumers in the process from the very beginning. We developed a contest called the “Name Our Store Challenge,” which engaged consumers in-store and on Facebook. We enticed them to register and vote on one of five new store name options, via a drawing for $1500 worth of in-store shopping sprees. We generated a considerable amount of buzz around town through PR, billboards, e-blasts and radio. These efforts would culminate in a special name-unveiling event and award drawing for the winners.

The Results

In a two month period, Facebook fans increased by 66%, contact information was captured from over two thousand consumers and more than 250 people showed up for the big event, which resulted in a 300% sales increase for the day. The store was successfully re-branded and by involving consumers in the process, it will result in an ongoing, positive return on investment for many years to come.