Project Description

The Objective

Create a compelling Public Service Announcement outdoor campaign that also effectively markets a personal injury law firm.

The Brief

Whitley Law Firm specializes in personal injury law and wanted High Tide Creative to develop a regional outdoor campaign that would educate the public about the dangers of texting and driving.

The Solution

HTC developed a Public Service Announcement campaign, sponsored by Whitley Law Firm, which would educate the public about the dangers of texting and driving and advertise their legal services at the same time. During the six-month period the campaign was up, these boards helped Whitley cut through the competitive personal injury advertising landscape and allowed them to emerge as one of the leaders in Eastern North Carolina for this area of practice.