Project Description

The Objective

Help a new 5,000 lot community in Cary, NC become the sales leader in the Raleigh triangle area.

The Brief

Amberly was a large community with heavy competition in the surrounding area. Our challenge was help establish the community stand out in a way that would connect with consumers on an emotional level and give them confidence that the resulting community would be a place to establish roots and raise families.

The Solution

High Tide Creative helped develop all the branding materials that were used to market the community, including a dynamic sales center attached to a unique club-house setting. Amberly became the number one selling community in the Raleigh Triangle area 3 years in a row and continues to be one of the top communities in the area.