The first step to the branding process requires an audit of your current brand position, which includes: identifying your competitors; a thorough review of your business plan and objectives; reviewing your company’s mission and vision statements; reviewing the culture and history of your organization; and lastly, review current customers and their experiences with your brand.
Alignment & Clarifying
The second step involves identifying your core values, brand attributes, and the brands’ strengths and weaknesses. We will also determine who your audience and target market is; identify your competitive advantage and business category; and align your brand with its core strengths.
Planning & Strategy
Step three of our process is where we begin team collaboration and identify brand archetype. Together, we will develop strategic objectives and define your business goals. We will refine the brand vision, brand promise, and brand essence; identify customer personas; and develop your brand positioning.
During step four, we will engage in the development of new brand or updating of your existing brand; refine your core message and theme; identify optimal communication methods; and identify and develop necessary collateral materials. Lastly, we will create your brand identity manual and help train your personnel on the proper application of your brand components.
Application and Extension
The last step of our branding process is where we’ll identify the specific areas your branding will be used, including but not limited to the following: advertising, interactive/web development, content marketing, social media, digital & traditional marketing, mobile marketing, and promotional plans. We will also develop strategic plans for public relations, trade marketing, and sales promotions.
If you consistently market your business each year and are searching for cutting-edge ideas to improve performance, then you’re in luck. We are constantly exploring the most innovative ways to get our client’s message out [...]
NEW BERN, NC: The US Travel Association recently announced a 2.5 percent increase in tourism dollars in 2015 in Craven County in the report “Economic Impact of Travel on North Carolina Counties 2015.” The record-high [...]