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Sportsman’s Toy Store
Half Time Pub
The Shizzle Jerk Marinade
New Bern, NC’s 300th Celebration
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Testimonials
Austin Williams - Big & Fine Food Co.
“High Tide Creative has been a crucial partner in the creation and evolution of the brand identity for ‘The Shizzle’ jerk marinade. We came to High Tide with a recipe and an idea, and they provided the creativity, artistry and foresight to convert our concept into a 1st class brand...” More
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Latest News
High Tide Creative Named Agency of Record for Hutchens, Senter, Kellam & Pettit, P.A.
New Bern, NC, February 14, 2013 – Hutchens, Senter, Kellam & Pettit, P.A., one of North Carolina’s leading full-service law firms, with offices in Fayetteville, Wilmington, and Charlotte, has named High Tide Creative of New Bern as their advertising agency of record. More
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Help Topics
DIY Advertising vs. Hiring an Ad Agency
If you’re an owner of a small, local business, you probably have to watch every dime. Maybe you think that using an advertising agency to promote your business is a luxury you simply can’t afford. Maybe you need to reexamine your thinking. More
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CASE STUDIES
NEW BERN, NC’S 300TH CELEBRATION
Market a 300-year-old city to the world and do it with style
The Challenge
New Bern, NC, is a beautiful, 300-year-old city, with a rich history and a story that needed to be shared with the world. Unfortunately, the city had an insufficient budget, an all-volunteer committee, no real branding and no means of getting the word out. But none of that mattered. New Bern’s 300th Anniversary Celebration organizers had a dream of attracting visitors from around the world to participate in historic events scheduled throughout 2010. High Tide Creative’s task was three-fold: promote one of the oldest cities in the country, do it in an unexpected way, and get results.
The Solution
The 300th Committee wanted to depart from the typical, historical marketing approach, which utilized colonial figures and nostalgic representations of the city. In response, High Tide Creative proposed the use of colorful, graphic illustrations to create iconic representations of the historic town and use them for all aspects of marketing. We focused on their bear symbol, the downtown waterfront, Tryon Palace and the city’s memorable clock tower. The icons were used on street banners throughout the city, graced the pages of numerous publications and were featured on all merchandise sold during the year-long event.
The Results
During 2010, New Bern, NC graduated to the ranks of a true destination city. Thousands of people from all over the world flocked to our town’s doorsteps and participated in historic events that will be remembered for years to come. Even the mayor of Berne, Switzerland, joined in on the festivities! The city experienced a positive economic impact, with numbers that exceeded all expectations. And to top it all off, the creative graphics produced for the city won numerous awards and were featured in international publications.
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