New Bern, NC, November 14, 2015 – Carolina Orthopedics Sports Medicine and Physical Therapy, one of eastern NC’s most comprehensive orthopedic providers, has named High Tide Creative of New Bern as their advertising agency of record.

High Tide will employ a comprehensive branding strategy and marketing campaign, with a new logo that incorporates a simplified design. The logo is just the first step of a plan to bring attention to the exceptional care and broad range of therapies offered at Carolina Orthopedics.

“This new look is more reflective of the dynamic, professional talent, and services we provide to our patients,” said Tracy Watkins, practice manager at Carolina Orthopedics.

“We will help Carolina Orthopedics follow through with a full branding strategy that people will recognize and relate to immediately to,” said Todd Willis, president of High Tide Creative.

A new website, scheduled to launch early next year, will feature videos and educational content designed to actively encourage patients to participate with their care team for the best treatment strategy and outcomes.

“Carolina Orthopedics offers an exceptionally broad range of orthopedic services, 30 years of experience, and exceptional medical and therapeutic care” said Willis. “Through branding and focused marketing, we will introduce the excellent physicians and providers, trainers and therapists to the New Bern, Jacksonville, and Havelock medical community and the public.”

About High Tide Creative
High Tide Creative is a full-service advertising, marketing and consulting firm that provides a high level of expertise and strives to produce the most effective, results-oriented advertising and marketing solutions. Their partners are comprised of seasoned industry professionals with extensive experience in marketing, media placement, and creative services and work with a network of industry professionals nationwide. The agency provides complete marketing, media, creative, and website services. High Tide Creative’s corporate office is located in New Bern, NC. For more information, visit