NEW BERN, NC: The US Travel Association recently announced a 2.5 percent increase in tourism dollars in 2015 in Craven County in the report “Economic Impact of Travel on North Carolina Counties 2015.” The record-high $130.55 million spent by visitors corresponds with an increased focus on raising the area’s visibility through an aggressive advertising campaign lead by High Tide Creative for the New Bern-Craven County Convention and Visitors Center.
High Tide produced print and online ads showcasing compelling visuals of the beautiful features of Craven County, including photography and video of New Bern’s waterfront and historic downtown.
“We live and work in New Bern, so it was a pleasure to highlight all the beauty, culture, and scenery we experience every day,” stated Todd Willis, president of High Tide Creative. “We are proud to have been a part of the effort to attract new and returning guests to Craven County. Welcoming visitors to our area is great for everyone involved, especially for those that work in the tourism industry.”
According to the Travel Association’s report, total payroll generated by the tourism industry in Craven County was $25.39 million in 2015. Local taxes generated from sales and property tax revenue from travel-generated and travel-supported businesses totaled $2.83 million.
In addition to print ads in targeted publications, High Tide’s strategic adverting and marketing plan also focused on social and online media in hopes of driving more traffic to the visitnewbern.com website. During their 2015 campaign, traffic to the website increased by 26% over the previous year and Facebook followers increased by 264% over the previous year. All of the increases resulted in the highest numbers ever recorded for the New Bern-Craven County Convention & Visitors Center.
“We look forward to continuing our work celebrating all that New Bern has to offer,” continued Willis. “Hopefully 2016 will see even bigger numbers of visitors and dollars spent in our community.”
About High Tide Creative
High Tide Creative is a full-service advertising, marketing, and consulting firm that provides a high level of expertise and strives to produce the most effective, results-oriented advertising and marketing solutions. Their partners are comprised of seasoned industry professionals with extensive experience in marketing, media placement, and creative services and work with a network of industry professionals nationwide. The agency provides complete marketing, media, creative, and website services. High Tide Creative’s corporate office is located in New Bern, NC. For more information, please visit HighTideCreative.com.
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