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DIY Advertising vs. Hiring an Ad Agency

If you’re an owner of a small, local business, you probably have to watch every dime. Maybe you think that using an advertising agency to promote your business is a luxury you simply can’t afford. Maybe you need to reexamine your thinking.

People often think ad agencies manage large campaigns for big brands, but the majority of advertising agencies are supporting smaller businesses using targeted, local media. As a small, local business, using an ad agency instead of managing your own marketing to grow your business makes sense on manay levels.

Expertise

Do you have your own marketing department? Using an ad agency brings the expertise of an entire marketing department, and then some, to your business. Agencies are up-to-date on every type of new media opportunities available and have access to research, media buyers, artists, filmmakers and other experts who can provide advertising know-how that small businesses cannot afford to hire for themselves.

Saving Time

Most small business owners are busy enough running their business to give the creation of an ad campaign the time and energy it needs. Hiring an advertising agency means that you and your staff do not need to spend time developing an advertising campaign. This frees your staff to do what they have been trained for.

Saving Money

Although hiring an advertising agency sounds expensive, simply paying a fee to an advertising agency can help your business to avoid the costs associated with adding an entire department to your operations, not to mention the logistical cost of developing advertisements in-house. Consider also that an agency can save money on ad placement because they have access to discounted media rates and packages not available to someone dealing directly. Agencies can help you cut to the chase of targeting exactly the right audience for your message, eliminating ad placement that looks good but reaches no one.

Integration

A full-service ad agency brings a one-stop approach to hiring professional advertisers. This means you only have to worry about managing a relationship with one main agency versus trying to coordinate relationships with multiple vendors. One account executive usually directly manages the client relationship and oversees every aspect of the creative team on the ad agency side from beginning to end.

Strategy

Advertising professionals will get to know your business, your products and your company culture, as well as your personal preferences, before crafting a campaign that effectively conveys the uniqueness and value of your organization. In addition, your advertising executive will consult with you frequently to measure and adjust the campaign for optimal results.

Brand Development

By helping your examine your product or service, and the impression you want to make, an ad agency can help you develop a look and a brand that will attract customers and keep them coming back. Effective brand advertising can be a complex process because branding is more than the look – it’s the experience. A good ad agency banks on your success and can help you examine every aspect of your business to make it even more attractive.

Why not add the full-service team at High Tide Creative to your business? For more information on this and other great marketing tools to attract local business, contact High Tide at 252-671-7087 or visit our website at www.HighTideCreative.