Process

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3 06, 2016

“If You Think It’s Expensive To Hire A Professional To Do The Job, Wait Until You Hire An Amateur.”

By |June 3rd, 2016|Brand, Marketing, Process|0 Comments

Over the years, I’ve heard this quote from time to time, but never thought too much about it until I became a business owner. Just recently it showed up again on my Facebook feed, coupled with an image of Leonardo DiCaprio, from the movie The Wolf of Wallstreet. Something that day made me investigate who [...]

11 01, 2016

Learning To Say “NO” Can Be A Game Changer

By |January 11th, 2016|Marketing, Process|0 Comments

No one likes to hear the word “no,” much less say it, but incorporating its use more often can pay big dividends in business and your personal life. As human beings, our single most important commodity is our time and, unfortunately, it’s not something we have an endless supply of. That’s why saying “no” to [...]

30 09, 2015

Are you throwing back more than you’re catching?

By |September 30th, 2015|Process|Comments Off on Are you throwing back more than you’re catching?

If you’ve ever spent the day fishing for your supper, only to catch pinfish and skates, you know what I’m talking about. It’s a waste of time and effort and more importantly, you still have to eat! Throwing back marketing leads feels the same way, but you have a whole lot more to lose. Getting [...]

19 08, 2015

Creative by committee, I think not.

By |August 19th, 2015|Process|0 Comments

Before our agency takes on a new client we ask lots of questions, mainly to make sure we are a good fit. We also want to make sure that our agency can actually achieve the client’s objectives, given the circumstances, budget limitations and overall scope of work involved. During this process one of the most [...]

4 05, 2015

Sharpening The Saw

By |May 4th, 2015|Process|0 Comments

Don’t work harder, work smarter. Over the years my father has shared many things with me about “life,” lessons he usually learned the hard way and passed on to me. His hope was that I wouldn’t suffer as much as he did during his long and very successful advertising career. One of the lessons he [...]

18 02, 2015

Data Mining, Credit Cards, and a Side of Chicken & Waffles

By |February 18th, 2015|Process|0 Comments

My credit card company knows more about me than my family? How data is collected and used has become a subject of controversy in the mainstream media, so what's all the hype about and how does it affect our marketing and advertising efforts? It’s crazy to think about all the data that is collected on [...]

19 01, 2015

The Best Way to Look Stoopid

By |January 19th, 2015|Process|0 Comments

Most advertising agencies either have an in-house proofreader or freelance proofreader, and still projects are presented to a client without being properly proofed. Errors in your work make your business look unprofessional and downright stupid. I have found the main reason we bypass the proofreader is that the project has little copy and the creator [...]