3 06, 2016

“If You Think It’s Expensive To Hire A Professional To Do The Job, Wait Until You Hire An Amateur.”

By |June 3rd, 2016|Brand, Marketing, Process|1 Comment

Over the years, I’ve heard this quote from time to time, but never thought too much about it until I became a business owner. Just recently it showed up again on my Facebook feed, coupled with an image of Leonardo DiCaprio, from the movie The Wolf of Wallstreet. Something that day made me investigate who [...]

25 04, 2016

The Difference Between A Company And A “Brand.”

By |April 25th, 2016|Brand|5 Comments

Someone once said, “your brand is what your customers tell their friends.” It’s a very important distinction because the general public, and even some top executives, describe a brand as being a company’s name and logo and it couldn’t be farther from the truth. A brand is created over time Much like a diamond or [...]

31 03, 2016

The Road Not Taken

By |March 31st, 2016|Brand|0 Comments

Robert Frost wrote “Two roads diverged in a wood, and I – I took the one less traveled by, and that has made all the difference!” Taking the road less traveled is acting independently, freeing one’s self from the conformity of others by making your own choices. Perhaps its time for you to forge a [...]

19 08, 2015

Five warning signs that your brand is holding you back.

By |August 19th, 2015|Brand|0 Comments

Building a compelling brand is one of the single most important things you'll do to ensure that your business remains successful.  A brand is the essence of your company; what it stands for, what it looks like, what it sounds like and most importantly how it's different from all the rest. When a new company [...]

7 01, 2015

Branding … My Aha Moment

By |January 7th, 2015|Brand|0 Comments

It was Christmas Eve 2011, and I found myself seated on a crowded couch alongside my two sons and my Aunt Sara. It was the night of our annual McDaniel-side-of-the-family Christmas gathering—a special night filled with sausage balls, deviled eggs, Chick-fil-A nuggets, eggnog and a variety of mouth-watering desserts. As usual, I pretty much ate [...]