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405, 2015

Sharpening The Saw

By |May 4th, 2015|Categories: Process|0 Comments

Don’t work harder, work smarter. Over the years my father has shared many things with me about “life,” lessons he usually learned the hard way and passed on to me. His hope was that I [...]

304, 2015

More Awards for High Tide Creative

By |April 3rd, 2015|Categories: Press Releases|0 Comments

NEW BERN, NC (February 26, 2015)  –High Tide Creative, a North Carolina advertising agency specializing in building brand identities, recently received recognition for creative excellence at the annual Triangle AdFed ADDY event on February 20 at [...]

1802, 2015

Data Mining, Credit Cards, and a Side of Chicken & Waffles

By |February 18th, 2015|Categories: Process|0 Comments

My credit card company knows more about me than my family? How data is collected and used has become a subject of controversy in the mainstream media, so what's all the hype about and how [...]

302, 2015

Your Website is Not Responsive

By |February 3rd, 2015|Categories: Interactive|0 Comments

8 Reasons you may be in more trouble than you think. Is your website responsive? A website needs to look good and function well across different devices – laptops, iPad, mobile phone. Your prospective customers are [...]

1901, 2015

The Best Way to Look Stoopid

By |January 19th, 2015|Categories: Process|0 Comments

Most advertising agencies either have an in-house proofreader or freelance proofreader, and still projects are presented to a client without being properly proofed. Errors in your work make your business look unprofessional and downright stupid. [...]

701, 2015

Branding … My Aha Moment

By |January 7th, 2015|Categories: Brand|0 Comments

It was Christmas Eve 2011, and I found myself seated on a crowded couch alongside my two sons and my Aunt Sara. It was the night of our annual McDaniel-side-of-the-family Christmas gathering—a special night filled [...]

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