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2608, 2016

Who Moved My Cheese… AGAIN?

By |August 26th, 2016|Categories: Marketing|0 Comments

About 15 years ago I read the New York Times best seller, “Who moved my cheese,” a great book on the topic of dealing with change. This was at a time when rapid change in [...]

706, 2016

Charles Ward Joins High Tide Creative, Expanding Account Development Initiatives.

By |June 7th, 2016|Categories: Press Releases|0 Comments

Ward poised to expand High Tide Creative’s reach into regional markets New Bern, N.C., April 8, 2016 – High Tide Creative proudly announces the addition of Charles Ward to their agency lineup. Charles is a [...]

306, 2016

“If You Think It’s Expensive To Hire A Professional To Do The Job, Wait Until You Hire An Amateur.”

By |June 3rd, 2016|Categories: Brand, Marketing, Process|0 Comments

Over the years, I’ve heard this quote from time to time, but never thought too much about it until I became a business owner. Just recently it showed up again on my Facebook feed, coupled [...]

2504, 2016

The Difference Between A Company And A “Brand.”

By |April 25th, 2016|Categories: Brand|5 Comments

Someone once said, “your brand is what your customers tell their friends.” It’s a very important distinction because the general public, and even some top executives, describe a brand as being a company’s name and [...]

3103, 2016

The Road Not Taken

By |March 31st, 2016|Categories: Brand|0 Comments

Robert Frost wrote “Two roads diverged in a wood, and I – I took the one less traveled by, and that has made all the difference!” Taking the road less traveled is acting independently, freeing [...]

2302, 2016

High Tide Creative Named Agency-Of-Record For Lenoir Memorial Hospital

By |February 23rd, 2016|Categories: Press Releases|0 Comments

NEW BERN, NC: High Tide Creative, a full-service marketing and advertising agency located in New Bern, North Carolina, has been selected as the agency-of-record (AOR) for Lenoir Memorial Hospital. High Tide will work with Lenoir [...]

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