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About Tom Lewis

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So far Tom Lewis has created 20 blog entries.
14 11, 2016

High Tide Creative Leads Campaign That Attracts Record Tourists Dollars To Eastern North Carolina

By |November 14th, 2016|Press Releases|0 Comments

NEW BERN, NC:  The US Travel Association recently announced a 2.5 percent increase in tourism dollars in 2015 in Craven County in the report “Economic Impact of Travel on North Carolina Counties 2015.”  The record-high $130.55 million spent by visitors corresponds with an increased focus on raising the area’s visibility through an aggressive advertising campaign [...]

26 08, 2016

Who Moved My Cheese… AGAIN?

By |August 26th, 2016|Marketing|0 Comments

About 15 years ago I read the New York Times best seller, “Who moved my cheese,” a great book on the topic of dealing with change. This was at a time when rapid change in the business world was signified by companies like ebay and Amazon coming on to the scene, starting a chain reaction [...]

7 06, 2016

Charles Ward Joins High Tide Creative, Expanding Account Development Initiatives.

By |June 7th, 2016|Press Releases|0 Comments

Ward poised to expand High Tide Creative’s reach into regional markets New Bern, N.C., April 8, 2016 – High Tide Creative proudly announces the addition of Charles Ward to their agency lineup. Charles is a graduate of Western Carolina University with a BSBA in Marketing – bringing 10+ years of experience in the areas of [...]

3 06, 2016

“If You Think It’s Expensive To Hire A Professional To Do The Job, Wait Until You Hire An Amateur.”

By |June 3rd, 2016|Brand, Marketing, Process|0 Comments

Over the years, I’ve heard this quote from time to time, but never thought too much about it until I became a business owner. Just recently it showed up again on my Facebook feed, coupled with an image of Leonardo DiCaprio, from the movie The Wolf of Wallstreet. Something that day made me investigate who [...]

25 04, 2016

The Difference Between A Company And A “Brand.”

By |April 25th, 2016|Brand|5 Comments

Someone once said, “your brand is what your customers tell their friends.” It’s a very important distinction because the general public, and even some top executives, describe a brand as being a company’s name and logo and it couldn’t be farther from the truth. A brand is created over time Much like a diamond or [...]

23 02, 2016

High Tide Creative Named Agency-Of-Record For Lenoir Memorial Hospital

By |February 23rd, 2016|Press Releases|0 Comments

NEW BERN, NC: High Tide Creative, a full-service marketing and advertising agency located in New Bern, North Carolina, has been selected as the agency-of-record (AOR) for Lenoir Memorial Hospital. High Tide will work with Lenoir Memorial to create a large scale branding campaign that will shine a spotlight on the hospital’s outstanding services and employees. [...]

11 01, 2016

Learning To Say “NO” Can Be A Game Changer

By |January 11th, 2016|Marketing, Process|0 Comments

No one likes to hear the word “no,” much less say it, but incorporating its use more often can pay big dividends in business and your personal life. As human beings, our single most important commodity is our time and, unfortunately, it’s not something we have an endless supply of. That’s why saying “no” to [...]

30 11, 2015

High Tide Creative Named Agency of Record for Carolina Orthopedics

By |November 30th, 2015|Press Releases|0 Comments

New Bern, NC, November 14, 2015 – Carolina Orthopedics Sports Medicine and Physical Therapy, one of eastern NC’s most comprehensive orthopedic providers, has named High Tide Creative of New Bern as their advertising agency of record. High Tide will employ a comprehensive branding strategy and marketing campaign, with a new logo that incorporates a simplified [...]

30 09, 2015

Are you throwing back more than you’re catching?

By |September 30th, 2015|Process|Comments Off on Are you throwing back more than you’re catching?

If you’ve ever spent the day fishing for your supper, only to catch pinfish and skates, you know what I’m talking about. It’s a waste of time and effort and more importantly, you still have to eat! Throwing back marketing leads feels the same way, but you have a whole lot more to lose. Getting [...]

19 08, 2015

Creative by committee, I think not.

By |August 19th, 2015|Process|0 Comments

Before our agency takes on a new client we ask lots of questions, mainly to make sure we are a good fit. We also want to make sure that our agency can actually achieve the client’s objectives, given the circumstances, budget limitations and overall scope of work involved. During this process one of the most [...]