If you consistently market your business each year and are searching for cutting-edge ideas to improve performance, then you’re in luck. We are constantly exploring the most innovative ways to get our client’s message out and as technology evolves, we discover more effective ways to achieve success. Marketing trends are changing daily – new mobile apps are flooding the market, exciting innovations are pushing the envelope as to what is possible, and it all makes for some exciting opportunities.
Below are 6 trends that you should consider:
1. Mobile Video
If you use Facebook then you’ve probably noticed the almost imperceptible evolution of video content overtaking the landscape. Not too long ago Facebook was filled with written content, but it has quickly evolved into a visual medium. Chances are your feed is now over 90% video and those videos are liked and shared and can get you an increasing number of likes for your page. The other thing that’s interesting is that the number of mobile video views grew six times faster than desktop in 2015, a trend that lets you know that it’s time to embrace mobile video.
2. Native Advertising
When you consider what it takes to establish brand loyalty it all comes down to trust. Consumers are turned off when advertisers hit them from every angle with ads they’re not interested in. Native advertising is a strategy that integrates relevant ads with content that the viewer is already interested in, which is much more effective. If a viewer is reading an article on golf, they get served ads for luxury cars and single malt scotch, not baby toys, or cookware. The name of the game has changed and you should take notice.
3. Mobile first plan
Everywhere you look these days there are people starring down at their cell phones clicking away. There was even a news report about a young woman falling into a man hole because of being so distracted by her device. Mobile is king and if you’re a marketer, this is where your strategy should begin. For the first time in history internet traffic is coming more from mobile than desktop and that means you have to be building your content for this delivery system. You also have to make sure that what you create is optimized for the on-the-go lifestyle of these users.
Personalization is an effective strategy because it is based on crafting messages to address the particular needs of the target audiences you’re going after. One of the most common ways of doing this is by creating lists, which allows you to send information that immediately connects with consumers and gets their attention like never before. Brands that use this technique have an easier time building trust and loyalty among their consumers.
5. Digital Retargeting
Have you ever done a Google search or gone to a website for a product or service and then started noticing ads pop up on various web pages that relate to that search? This is called Digital Retargeting and is based on a consumer’s search criteria. In essence, ads are tagged with key words and served to consumers based on their searches terms. This allows the advertiser to market to a relevant audience and allows the audience to see ads that are helpful to them, a win-win situation for all.
Some content is more valuable than others and interactive content is a great example. This type of content not only interest’s consumers, it engages them. You see it on social media everywhere you look – from quizzes to determine if you’re a genius, to polls, survey’s and infographics that keep you informed and in the know. The creation of this type of content is very strategic and allows brands to engage with consumers without “advertising” to them.
If you’re interested in implementing any of the strategies above, or have other marketing needs please contact us for a free consultation.
Tom Lewis | Creative Director & Vice President | High Tide Creative
With over 25 years of professional advertising and design experience, Tom has spent much of his career working with various companies throughout the southeast. His client list includes: Equifax, Georgia Pacific, Primerica, Weyerhaeuser, The Atlanta Hawks, Randstad Staffing, Hutchen’s Law Firm, New Bern Riverfront Convention Center, Carolina Orthopedics and UNC Lenoir Health Care.